Content management systems have revolutionized how businesses create and manage content for their websites. The current marketplace is a fast-paced environment. Businesses need to respond quickly to what the public wants, whether it be information, products, or services. The web presence of a business is its front-face to the world. If a web visitor sees old and stale content on the web, chances are he will never visit that website again. A content management system, or CMS, has simplified how a business can keep its content fresh and relevant at all times.
In addition, a CMS enables you to add powerful functionality of your website easily and quickly. Many can be done with just a click of a button and some minor configurations, depending on the platform of the CMS. This has allowed business owners to improve the browsing experience of their web visitors and to attract more business.
CMS Freed Us From The Chains Of Coding
Back in the days when the Internet was just starting to go mainstream, the only way to get a website created for your business was to hire a techie who was well-versed in the mysterious coding language of HTML who can create these web pages for you. Hand-coding was very labor-intensive and not very forgiving. If the page of code was missing a closing tag or some other small element, the whole page would not render well in the browser. Every little change in the page content required diving into the sea of code and finding the exact piece of information to change.
Not only were these little changes labor-intensive, but there were no efficient ways in getting them done. If Joe the Techie coded the website, and he went on vacation, any changes that needed to be done had to wait until he returned from vacation. Imagine if you spotted an embarrassing error in one of your web pages and you want to correct it right away — if Joe is out, you are out of luck. You have to stare at that glaring mistake until Joe gets back. Errors on the website can ruin your reputation and cost you valuable business, and you cannot afford to have errors sitting around waiting to be fixed. So, having just one or two people be responsible in changing content on the website is really not very efficient.
A content management system like this website builder changed all of that. It took the responsibility of updating the website out of the hands of a very few and distributed the task to a wider group of content creators. If you have content to contribute, no longer do you have to email your text to the resident techie to update the website. You can do that yourself. You can make as many changes as you want instantly without having to wait for anyone to do them for you.