Nowadays, users do not just visit websites to get information. They want an experience. If they do not enjoy their site visit, they just move on to somewhere else. Your website will not stand out if it is just a series of pages with plain, flat text. One of the beauties of CMS platforms is that they come with modules of functionality that you can add in as you please in order to enhance your user’s experience. These modules are packages of pre-written code that can be reused over and and over again. You do not need to hire a programming expert to write this for you because it is already done for you.
For example, in your website, you want to add a blog where you can post product announcements and other news about your business. Maybe you want to create an advice column relating to your business. Perhaps you have a series of instructions for your audience. A CMS allows you to implement a blog on your website easily. The web developer can install and do the initial configuration of the blog for you (or you can do it yourself if you are technologically inclined). Once the blog is installed, you can create posts whenever you like, day and night, as your creativity juices flow.
You do not have to stop at one blog either. If there are several area experts in your business and you want each of them to contribute content based on their areas of expertise, you can have several blogs created. Each person would be given permission to post and edit only his own blog and nothing else. Each blog can invite comments from visitors and it would be the content creator’s job to respond to the audience. Blogs give your potential customers a chance to directly connect with your business as you invite conversation on a topic. This connection can improve trust and customer loyalty. Through the CMS, you can have a blog set up and integrated smoothly into your website. Contents authors can edit content in their areas without worrying that they will mess up anything else on the website.
This would be practically impossible to do if you do not use CMS. You would not be able to accomplish this with a static website coded in plain HTML. A blog is dynamic and alive. A blog is just one example of a module that you can add to your website on a CMS platform. There are many modules that you can explore. Your readers will not just read, but they will interact. This makes their user experience much more rewarding. When they enjoy their experience, they will come back.